Lifecycle Marketing for Ambitious eCommerce Brands
eCommerce brands of all sizes ask Green Arrow to convert new customers and grow LTV by improving engagement at every stage of the customer’s lifecycle with email, SMS and direct mail marketing. Your store can be next.
MANY BRANDS HAVE GROWN THEIR REVENUE WITH GREEN ARROW
SERVICES
Lifecycle Marketing
Green Arrow will combine well-crafted email, SMS, and direct mail strategies with specially designed branding that fits your business to target customers at every stage of the shopping journey. This will convert more customers and improve LTV.
Conversion Rate Optimization
The purpose of conversion rate optimization is to get the most value from every User and every session. Constant optimization is required to remove friction and establish site experiences that lead to better conversion rates. Our method is backed by data-science, leaving anecdotal theory to the wind.
HOW WE DO IT
Acquire
Convert More Customers
We help eCommerce stores identify anonymous traffic with various degrees of purchase intent and nurture each to first conversion using email, SMS, and direct mail.
Your website will bounce over 96% its traffic.
Green Arrow will maximize revenue from your anonymous users.
How
List & Audience Growth
We build lists by targeting audiences at their most curious moments while identifying anonymous traffic via device profiles, IP address, and third party content networks.
New Customer Nurturing
Products can sell themselves, but most times they don’t. We craft nurture journey’s to energize customers to make their first purchase.
Improve LTV, Retention, and Loyalty
Retain
We agonize over retention because advertising has become too expensive. All brands rely on repeat orders, making retention techniques a critical activity in this stage of your customer’s lifecycle journey.
How
List-Based Campaigns
Think newsletters, product announcements, and incentives.
Order Gap Analysis
Study natural reorder patterns and retarget customers at their most profitable moments.
Existing Customer Journeys
Improve LTV by cross-selling and building loyalty.
Profile Building
Create and leverage profile attributes to sharpen segments and build relevant content.
Reactivation
Win Back Dormant Customers
Reactivate your quiet audiences by targeting them with relevant offers and content via email, sms, and direct mail.
How
Win-Back Campaigns & Event-Based Journeys
Send a great offer or tell your best story to win back former customers.
Latency Analysis
Latency analysis allows us to incentivize your customers at the correct point in time, without having to waste promotions on customer’s who are willing to buy at full price.
A Data Driven & Event-Based Approach to Winning and Keeping Customers
Why Green Arrow
Customer Journey Mapping
We study customer journeys and organize event-based marketing tactics based on what we understand about the behavior of your ideal customer.
Expert Email Coding
Ever wonder why emails break?
Email coding is a speciality &. nuanced because email clients (aka inboxes) don’t have rendering standards like websites. Each email client has a unique way of reading code, which makes it important to be proficient in email coding.
Dynamic Segmentation
We use behavior tendencies, demographic, order history, and predictive analytics to build dynamic segments as the first step to matching customer & prospects to relevant messaging.
Deliverability Best Practice
We monitor sender reputation if you us a dedicated domain. We also ensure we use copy, coding, and segmentation best practices to maximize your inbox rate.
Ignoring deliverability best practices will sink your email program.
Multi-Channel Marketing Mix
Email, SMS, and Push Notifications at leverages at each stage of the customer’s lifecycle to deliver personalized messages and drive revenue.
Copywriting, then Design
Good design can’t save bad copy, yet great copy and save bad design. Behind this thinking, we use design to enhance the email experience, not dominate it, because words inspire action.
Let’s Start The Process
We have a habit of deploying scaleable lifecycle marketing programs.
Let’s discuss how we can help your brand.
STEP 1
AUDIT
Submit your audit questionnaire and meet our team to discuss what success looks like for your store.
Our team conducts a thorough analysis of your digital marketing strategy across the entire customer journey and provides you with a detailed presentation of actionable, strategic recommendations.
Meet with our team of specialists to review the audit.
STEP 2
PROPOSAL
Based on our findings from the audit, we present 3 potential engagement plans.
We'll provide revenue forecasting for some of our overarching lifecycle initiatives.
We'll review these plans with your team and hone in on which one (or a modified version) works best to proceed with.
STEP 3
FIRST MILESTONES
Once aligned on a plan, we’ll send over an extensive questionnaire to be reviewed on our kickoff call. This is where we’ll dive into your brand ethos, review our KPIs, and lay the foundation for a successful relationship between our teams.
Within 5 days of our kickoff call, we turn around a 30 -60-90 day plan that ties all of our channel specific efforts together into a cohesive GTM plan. We create these on an ongoing basis.